7 Businesses That Should Be Using Custom Colouring Books

When most people think about colouring books, they usually picture children sitting at a café table with a handful of crayons.

But custom colouring books have started becoming much more than that.

Businesses across Australia are beginning to use branded colouring books as a way to improve customer experience, create memorable interactions, and stand out from competitors. In many cases, they’re replacing generic merchandise and disposable activity sheets with something customers actually keep and enjoy.

At Colour Within, we’ve seen how versatile custom colouring books can be across a wide range of industries.

Here are 7 types of businesses perfectly suited to custom colouring books.

1. Cafés

Cafés are one of the most natural fits for custom colouring books.

Parents are always looking for family-friendly venues where they can relax while keeping kids entertained at the table. A thoughtfully designed colouring book can completely change the experience for families dining out.

Custom café colouring books can include:

• coffee-themed illustrations,
• hidden menu games,
• café-inspired activities,
• local references,
• and branded artwork unique to the venue.

Some cafés even turn them into part of their identity — creating something customers remember long after they leave.

For cafés, it’s not just about entertaining kids. It’s about creating a better overall customer experience.

2. Medical Waiting Rooms

Medical centres, dental clinics, physios, and optometrists are increasingly looking for ways to make waiting rooms feel calmer and more welcoming.

Traditional waiting room toys can quickly become messy, noisy, or outdated. Tablets and screens often create the opposite of a relaxing environment.

Custom colouring books provide a quieter and more engaging alternative.

A medical-themed colouring book can include:

• friendly illustrations,
• educational activities,
• calming designs,
• or custom pages tailored to the clinic.

For parents, it helps reduce stress during appointments.
For clinics, it creates a more thoughtful and professional environment.

3. Golf Clubs

Golf clubs are an underrated opportunity for custom colouring books.

Many clubs now focus heavily on:

• junior development,
• family dining,
• holiday clinics,
• and making golf more welcoming to younger families.

A golf-themed colouring book can become part of:

• junior membership packs,
• café areas,
• school holiday programs,
• or club merchandise.

Custom books can feature:

• golf carts,
• putting greens,
• mascots,
• golf challenges,
• and fun golf-themed games for kids.

For clubs trying to modernise and attract younger families, small touches like this can make a genuine difference.

4. Restaurants & Pubs

Family-friendly restaurants and pubs are always looking for ways to improve the dining experience for parents.

The reality is simple — when kids are occupied, parents stay longer and enjoy themselves more.

Custom colouring books work particularly well in:

• pubs with kids areas,
• breweries,
• restaurants,
• sports venues,
• and large family dining spaces.

Instead of handing out generic activity sheets, businesses can create something branded specifically to their venue and atmosphere.

It instantly feels more considered and premium.

5. Schools & Childcare Centres

Schools and childcare centres can use custom colouring books in a surprisingly wide range of ways.

They’re great for:

• orientation packs,
• fundraising,
• classroom activities,
• graduation gifts,
• holiday programs,
• and community events.

A customised book can include:

• school mascots,
• local landmarks,
• educational games,
• or themed learning activities.

Because the books are personalised, they feel much more meaningful than generic stationery or printed flyers.

6. Real Estate Agencies

Real estate might not be the first industry people think of, but it’s actually a strong fit.

Agents are constantly looking for memorable ways to connect with local families and stand out in their community.

Custom colouring books work well for:

• open homes,
• settlement gifts,
• sponsorships,
• local events,
• and community marketing.

Instead of another branded pen or fridge magnet, a colouring book gives families something interactive and useful.

It’s the kind of marketing people are far more likely to keep.

7. Corporate Events & Promotional Giveaways

Businesses spend thousands every year on promotional merchandise that often gets thrown away within days.

Custom colouring books offer something different.

They work well for:

• expos,
• shopping centres,
• community events,
• school activations,
• tourism campaigns,
• and branded giveaways.

Because they’re interactive, they naturally create more engagement than traditional merchandise.

They also allow businesses to tell a story visually through custom illustrations, activities, and branding.

That makes them memorable.

More Than Just a Colouring Book

The reason custom colouring books are growing in popularity is simple — they create experiences.

They:

• keep kids engaged,
• reduce screen time,
• improve customer experience,
• create stronger brand connection,
• and give businesses something unique customers actually remember.

In a world filled with generic marketing, thoughtful experiences stand out.

Creating Custom Colouring Books for Australian Businesses

At Colour Within, we create custom colouring books tailored to cafés, golf clubs, medical centres, restaurants, schools, events, and businesses across Australia.

Every book is designed around your branding, customers, and space — whether you want something playful, educational, premium, or completely unique.

If you’d like to explore ideas for your business, get in touch and we can help create a custom concept tailored to your brand.